Chain Reactions’ host, Sherree DeCovny, talks to Jeanine “Nini” Martin and Jess Jessop about the seed-to-sale supply chain in the cannabis industry, the commercial challenges, and why blockchain is a natural fit in this fast-growing business.

Jeanine "Nini" Martin has been in the Global Healthcare Industry for the past 25 years. She is a Fellow of the American College of Healthcare Executives (FACHE) and a Fellow of the Health Information Management & System Society (FHIMSS). Nini is also a Global Healthcare Strategist, Nurse Advocate and Clinical Informatician.

​Jess Jessop is CEO at California Cannabis Market. He is not only is a full-stack engineer and project manager, but he also has a strong marketing background. His first software engineering job was at Commodore, where he wrote the final test diagnostic for the Commodore 64. He held several engineering positions at major firms including Atari Corporate Research and Tradex, which was sold to Ariba and later acquired by SAP. Jessop is also a freelance technical writer, product evaluator and Huffington Post author.